Apple have just released details of their up-coming iCloud service. I've had a look at it and I think iCloud is partly just a "me too" gimmick. Syncing my devices was not, as Steve suggested, "driving me crazy". This seems like a big solution to a non-existant problem. First, iTunes in the cloud why? My phone can't store all the music I have on my Mac as it is, so how will this "auto sync" work? I just don't think it will. All I wanted was an easy way to sync my iWork documents between my Mac and my iPad. I would have been happy to do this through the existing 30pin link or over the new iOS 5 local WiFi network. However, I don't really want them to go into the cloud. See the recent problems Sony has had for why not. On the surface, documents in iCloud seems to offer me the above and I would use it, but only if the files are encrypted. Thing is, why in the keynote demo yesterday and on the website do they not actually show a Mac being used? Photostream and Music do... Steve said it works on Macs and PCs too but didn't actually show it, maybe they're still working on this bit? Also I don't understand how they can say that they've moved the digital hub to the cloud, when it seems that everything [well the iOS everything] is still 'actually' stored on my own devices? It seems to me that iCloud is just a re-brand of the old iSync software, its just now they're using the internet to do the transfers. It makes me laugh to see the marketing saying "your documents will be available anywhere*" *[cough] As long as you have an internet connection! [cough] I guess I will wait to see how it all shakes out...